(Re)Introducing "The Screenshot," a UTA Next Gen Newsletter

On March 1, the Next Gen practice of UTA Entertainment Marketing officially launched. Formally known as JUV Consulting, we joined UTA's expansive ecosystem — which spans entertainment, sports, creators, and brands — and it's been an incredible journey so far.

Since becoming part of UTA, we have hosted ZCONversations (what we call roundtable dinners  with executives and creators) with brands like Upwork, launched Mrs. Meyer’s Summer Camp with dozens of creators, and made TikToks for Lionsgate that went viral. (Here’s my favorite!)

We’ve spent hours consuming social and digital content and curating the right “feeds” on culture, media, and entertainment for our clients. We’re doing the same impactful research, strategy development, influencer activations, and experiential work that we have done since 2016 — just with some new kicks and a new name.

As we bring our Gen Z energy and expertise to UTA, we are excited to announce the relaunch of "The Screenshot," our weekly newsletter. You can expect timely Gen Z insights delivered to your inbox with Gen Z lingo, “ztats” (our curated stats about Gen Z behaviors and norms), and deep dives into what’s hot, relevant, viral, and coming up.

With a subscriber base of more than 5,000 readers, including industry thought leaders, brand executives, and cultural tastemakers, the new era of "The Screenshot" will feature additional insights from UTA IQ, the agency’s research and analytics arm. It will be one of the agency’s only external-facing newsletters. Plus, UTA execs will offer insider takes, with plenty of company updates and announcements from UTA’s 40-plus practice areas — from film and television to publishing, music, and sports. 

You can also expect new episodes of "The Screenshot" podcast with our favorite brand executives. Moreover, you will find UTA Next Gen at Cannes Lions (at the Palais and at MediaLink Beach) and at ZCannes, our first-ever takeover of the Croisette!

ZCannes will be the only space at Cannes Lions with only Gen Z speakers, inspired by our ZCON conference. Screenshot Subscribers will receive the speaker lineup, programming details, and BTS from ZCannes.

With ZCON, ZCannes, and ZCONversations, Gen Z will be taking over your feeds, from URLs to IRLs, and we cannot wait to be on this journey with you. Welcome to our new era at UTA. We are just getting started!

Sign up for "The Screenshot" here.

With love,

Shaina

Shaina Zafar, Executive, UTA Next Gen and Editor & Host, The Screenshot